Press Release
Kingston updates brand with new website, introduces “Kingston Fresh”

IDAHO FALLS, IDAHO—October 3rd, 2013 – To more closely reflect current programs and services, Kingston & Associates Marketing is updating its name to Kingston Fresh as part of a brand-refreshment initiative taking place this year. Along with the change, the Company also announces the update of its website, with a fresh, new look.

President, Ken Nabal, commented, “Our Company continues its aggressive expansion plans both domestically and internationally. Everyone will still know us simply as ‘Kingston,’ but the ‘Kingston Fresh’ moniker more accurately reflects the evolution of our business today and our programs moving forward. With the expansion of many new fresh product lines and the vertical integration throughout the Company, it was time for an update.”

David O. Kingston reflected, "For close to 40 years, our customers have known us as Kingston and Associates Marketing, or simply ‘Kingston.’ We are proud of our longevity and achievements which have long included our ‘Planting to Plate (trademark)’ services. Simplifying to ‘Kingston Fresh’ is a more symbolic message of what the company truly represents to our customers.”

Mr. Kingston continues, "Our brand promise remains—a relentless commitment to product quality, food safety and customer service. As we continue integration of our core food businesses, including our cold storage and transportation companies, we remain focused on refining our supply chain. This is yet another important step to better serve our growers and customers."

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